Five Business Development Ideas for Lawyers in the Summer

The sun is out, and it is the perfect time to stand out from your competitors! 

As summer approaches, lawyers have a unique opportunity to boost their business development efforts and make the most of the season. While many professionals might assume that summer is a slow period for the legal industry, it can be an ideal time to implement creative strategies that attract new clients, strengthen existing relationships, and build a strong foundation for future growth. I will share with you five business development ideas that lawyers can employ during the summer months to maximize their success.

1. Networking at Summer Events: Summer is synonymous with outdoor events, such as barbecues, charity fundraisers, and industry conferences. Lawyers can leverage these social gatherings to network with potential clients, referral sources, and other professionals in complementary fields. By attending relevant events and engaging in meaningful conversations, lawyers can establish connections, create rapport, and lay the groundwork for future collaborations. Don't forget to bring business cards and follow up by connecting with individuals on LinkedIn to strengthen those connections.
2. Enhancing Online Presence: While summer presents opportunities for in-person networking, it is equally essential for lawyers to maintain a strong online presence. Take advantage of the downtime to revamp your website, update your professional profiles on LinkedIn or legal directories, and publish thought-provoking content on legal blogs or industry publications. Engaging with potential clients and peers through social media platforms can also help boost your visibility (top of mind) and attract new business opportunities.
3. Offering Summer Specials or Workshops: Summer is a great time to offer special promotions or workshops that offer CLEs that in-house lawyers always need. Consider creating targeted presentations for specific industries and/or practice areas. For instance, if you specialize in estate planning, offer a discounted rate for drafting wills or establishing trusts during the summer months. Additionally, you can organize workshops or webinars on legal topics of interest to your target audience. These initiatives attract new clients and position you as an authority in your field.
4. Establishing Strategic Partnerships: Collaborating with complementary professionals can expand your reach and open new avenues for business development. Identify potential partners, such as accountants, real estate agents, or financial planners, and explore opportunities for mutual referrals. By establishing strategic alliances, you can tap into each other's networks and benefit from cross-promotion. Summer can be an ideal time to solidify these partnerships through casual meetings or joint events.
5. Engaging in Pro Bono or Community Work: Summer provides an excellent opportunity for lawyers to give back to their communities and raise their profiles simultaneously. Consider volunteering your legal services pro bono to a cause that aligns with your interests or expertise. Not only does this demonstrate your commitment to social responsibility, but it also allows you to meet influential individuals and expand your professional network. Participating in local charity events or serving on the board of non-profit organizations can also help you build lasting relationships and enhance your reputation.

While summer may be viewed as a traditionally slower period for lawyers, it offers numerous avenues for business development that will make you stand out. By embracing the season and implementing these five strategies, lawyers can effectively leverage their time and resources to attract new clients, strengthen existing relationships, and lay the foundation for future success. Remember, a proactive and creative approach during the summer months can yield long-term benefits for your legal practice.